Welcome to the Business Subject Guide.
Purpose: Help CUW undergraduate and MBA students discover useful business resources.
Help Available: If you need help finding resources, please feel free to contact librarians with Ask a Librarian or on the Library Tab in the Portal (phone, email, chat)
How to Use: Resources in this guide are organized by resource type. Marking and Industry and Company Research resources are listed separately on some tabs.
See the Business Databases Tool (PDF) for any easy reference on the reports available in different databases
☆ABI/INFORM Collection (ProQuest) (Includes: ABI/INFORM Dateline; ABI/INFORM Global; ABI/INFORM Trade & Industry) –journal articles plus adds access to 65+ EIU Country Finance and Country Forecast Reports; Business Monitor International Reports, First Research Reports – 1,300+ more reports, EIU World Commodity reports, & 700 full text case studies. Includes full text access to The Wall Street Journal.
☆Business (ProQuest) With 1 click search 9 of ProQuest’s business databases. Includes scholarly articles.
☆Gale OneFile: Business (Gale) Provides full-text coverage of all business disciplines including accounting, economics, finance, marketing, management and strategy, as well as business theory and practice.
☆Gale OneFile: Economics & Theory (Gale) Provides access to full-text academic journals and magazines. Content is useful for starting a business, marketing a product, developing policy, analyzing trends, constructing economic models, investing for the future, researching rates, and more.
Business Insights: Global (Gale) Comprehensive international business intelligence. It includes: country profiles, sources of investment and brokerage reports, SWOT reports, case studies, corporate chronologies, full-text periodicals, market research reports, company histories, company & industry profiles, articles from Market Share Reporter, metrics from the World Bank; and country reports from the Economist Intelligence Unit and Dun & Bradstreet
☆Business Market Research Collection (ProQuest) Provides company, industry and economic market research: Reports of market information and socio-economic data, analytical articles covering world and regional economic and political developments, and Hoover’s Company Profiles.
☆Business Source Complete (EBSCOhost) Comprehensive full-text coverage and indexing and abstracts for the scholarly business journals covering marketing, management, accounting, banking, finance, and more. In addition, detailed company reports information for the largest public and private companies. Data includes financials, subsidiaries, products, employees, industry information, case studies, SWOT analyses, market research reports, country reports and more.
☆JSTOR 1,000+ full-text scholarly journals
Mergent Intellect (Mergent) private and public U.S and international business data, industry news, facts and figures, executive contact information, industry profiles and much more. Includes First Research and Key Business Ratios.
NetAdvantage Access to S&P products including Industry Surveys, Stock Reports, Mutual Fund Reports, Bond Reports, Corporation Records, The Register of Corporations, Directors and Executives, and The Outlook.
NGO Database (WEB) A selected list of NGOs from Duke University’s Business School
Accounting & Finance
General Instructions: Finding Books Tutorial
Library of Congress Call Numbers
HD Industries & Labor
HD 62.7 Small Business
HE Transportation & Communication
HF Commerce & Marketing
HF 5717 Business Communication & Writing
HG 4001 Corporate Finance
HJ Public Finance
KF 871 United States Commercial Law
Reference books are located in the short stacks in the center of the library. Need Help? Finding Encyclopedias Guide
Market Research Books
|The American marketplace : demographics and spending patterns||Ebook|
|Sourcebook of county demographics||REF HA 203 .S65|
|Best customers : demographics of consumer demand||Ebook|
|A To Z Guide To American Consumers : Quick Links To Free Demographics||REF HC 110.C6 R867|
|American generations : who they are and how they live||Ebook|
|Household Spending : Who Spends How Much On What||Ebook|
|American attitudes : what Americans think about the issues that shape their lives||Ebook|
|The Baby Boom: Americans Born 1946 To 1964||Ebook|
|Generation X: Americans born 1965-1976||Ebook|
|Older Americans A Changing Market||Ebook|
|The Millennials : Americans born 1977 to 1994||REF HC 110 C6 M555|
|Editor & Publisher Market Guide||REF HF 5905 .E38|
|Wisconsin Manufacturers Directory||REF HD 9720.3 .H3|
|Wisconsin Business Service Directory||REF HD 9981.7.W6 W57|
Company & Industry Research Books
|Hoover’s Handbook of American Business||REF HF 3010 .H66|
|International Directory Of Company Histories||REF HD 2721 .I63|
|Market Share Reporter||REF HF 5410 .M35|
|Black’s Law Dictionary||REF KF156 .B53 2014|
|Business Plans Handbook||REF HD62.7 .B865|
Trying to determine if an article is published in a peer- reviewed journal?
- Click on the journal title in the database record to open the journal’s page (you may have to click a more or show all link to see peer-reviewed status):
2. Check the journal’s website for a description of the
editing process. This will also appear inside a paper issues or volumes of the journal.
Click on the video and the CC icon for captions.
See Finding Journal Articles for instructions on finding and accessing electronic and print journal articles, including case studies.
Specific Journal titles:
Journal titles inside databases will often have a box or link to “search within the publication”
Journal of Business Case Studies
Journal of Business Ethics
Journal of Organizational Behavior
Organizational Development Journal
Social Responsibility Journal
Finding Journal Articles By Journal Title in Primo
- Open Primo Journal Title Search
- Search for the Journal’s Title
- Click on the Journal in the search results.
- Search inside the journal for keywords on the journal page.
Trade Magazine/Journal: periodical with news, trends, and information for people working in a particular profession or skilled trade.
Finding Trade Magazines In Databases
Databases to try for Trade magazines:
Advanced Search: Choose Trade Journal under Source type
Business Source Complete
Advanced Search: Choose Trade Publication under Publication Type
Newspapers & Trade Magazine Titles
Fact and Bias Checking Websites
Web News Sources Organized by Social/Political Bias
- Google Finance: US and International Stock Market Data
- US Department of Labor: US inflation, employment, consumer spending, time use, and productivity data
- US Bureau of Economics: US and international inflation, GDP, employment, consumer spending,
- International Monetary Fund: International economic data
- UN Comtrade Database: international trade data from the United Nations
- Data.gov Business Data sets
Consumer information & Demographics
- U.S. Bureau of Economic Analysis (Economy Data)
- Polling Reports Website (Gallop, Pew, Harris Polls)
- The American Customer Satisfaction Index
- Consumer Expenditure Survey
- American Time Use Survey
- Traffic counts for Wisconsin
- Demographic information by zip code
- Demographic information by neighborhood
- Wisconsin Economic and Labor Market Data
- Census Business Builder (determines best business location)
- Fiscal 50: State Trends and Analysis (sort and analyze data on key fiscal, economic, and demographic trends in the 50 states)
Trends and Issues
Pew Research Center (Business & Labor)
A nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world
SBDCnet: Small Business Snapshots
Brief market research reports from the official National Information Clearinghouse of the U.S. Small Business Administration.
Company Reports: Financial & Annual
The Annual Reports Library
List of websites to find annual reports online
SEC International Registered and Reporting Companies
EDGAR (Public Company Info Search Tool)
Biznar Search (Deep Web Search)
Other Research Guides
Corporate Social Responsibility Guide (Rutgers)
Guide to SEC Filings (Thomson Research)
Business Plans Guide (Rutgers)
Small Business Association Business Guide
Understanding Types of Business Articles
Best Business Websites Guide (according to business librarians)
United States Census has created a tool which allows business professionals to create reports from census data.
Census Business Builder
Industry, community, and consumer spending information from census data
Business citations usually use either Chicago Style or APA Style. Check with your instructor on the style you should use for your course.
Note: links are provided as informational sources only. The library does not check citations. Students can request help with citations through the CUW Writing Center