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Business Guide

Welcome to the Business Subject Guide.

Audience: CUW undergraduate business and MBA students

Help Available: If you need help finding resources, please contact librarians with Ask a Librarian or on the Library Tab in the Portal (phone, email, chat)

How to Use: Resources in this guide are organized by resource type. Marking and Industry and Company Research resources are listed separately on some tabs.

APA Citation Style Guide 6th ed.

See the Business Databases Chart (PDF) for any easy reference on the reports available in different databases

Business News

Regional Business News (EBSCOhost-provided by Badgerlink) Provides comprehensive full text coverage for regional business publications including 75 business journals, and newspapers and newswires from all metropolitan and rural areas within the United States. Updated daily.
International Newsstream (ProQuest) Features newspapers, newswires, transcripts and digital-only news websites from outside of the US and Canada, with archives stretching back decades, from sources including The Times (London), The Bangkok Post, El Norte, Financial Times, The Guardian, Jerusalem Post, South China Morning Post, The Daily Telegraph, Asian Wall Street Journal, and the BBC Monitoring series.
Gale OneFile: News (Gale) Provides access to more than 2,300 major U.S. regional, national, and local newspapers, as well as leading international titles. It also includes thousands of images, radio and TV broadcasts and transcripts.

General Business

☆ = Scholarly Sources

ABI/INFORM Collection (ProQuest) (Includes: ABI/INFORM Dateline; ABI/INFORM Global; ABI/INFORM Trade & Industry) –journal articles plus adds access to 65+ EIU Country Finance and Country Forecast Reports; Business Monitor International Reports, First Research Reports – 1,300+ more reports, EIU World Commodity reports, & 700 full text case studies. Includes full text access to The Wall Street Journal.

Business (ProQuest) With 1 click search 9 of ProQuest’s business databases. Includes scholarly articles.

Gale OneFile: Business (Gale) Provides full-text coverage of all business disciplines including accounting, economics, finance, marketing, management and strategy, as well as business theory and practice.

Gale OneFile: Economics & Theory (Gale) Provides access to full-text academic journals and magazines. Content is useful for starting a business, marketing a product, developing policy, analyzing trends, constructing economic models, investing for the future, researching rates, and more.

Business Insights: Global (Gale) Comprehensive international business intelligence. It includes: country profiles, sources of investment and brokerage reports, SWOT reports, case studies, corporate chronologies, full-text periodicals, market research reports, company histories, company & industry profiles, articles from Market Share Reporter, metrics from the World Bank; and country reports from the Economist Intelligence Unit and Dun & Bradstreet

Business Market Research Collection (ProQuest) Provides company, industry and  economic market research: Reports of market information and socio-economic data, analytical articles covering world and regional economic and political developments, and Hoover’s Company Profiles.

Business Source Complete (EBSCOhost) Comprehensive full-text coverage and indexing and abstracts for the scholarly business journals covering marketing, management, accounting, banking, finance, and more. In addition, detailed company reports information for the largest public and private companies. Data includes financials, subsidiaries, products, employees, industry information, case studies, SWOT analyses, market research reports, country reports and more.

JSTOR 1,000+ full-text scholarly journals

Mergent Intellect (Mergent) private and public U.S and international business data, industry news, facts and figures, executive contact information, industry profiles and much more. Includes First Research and Key Business Ratios.

NetAdvantage Access to S&P products including Industry Surveys, Stock Reports, Mutual Fund Reports, Bond Reports, Corporation Records, The Register of Corporations, Directors and Executives, and The Outlook.

NGO Database (WEB) A selected list of NGOs from Duke University’s Business School

Accounting & Finance

Accounting, Tax & Banking Collection (ProQuest) Includes all journals from the American Accounting Association and full-text accounting journals, trade publications, dissertations and working papers. In addition, industry and professional newsletters, School of Bank Marketing Papers, and Stonier Theses are included. The database brings together current news and professional and academic journal articles, covering accounting, tax, banking, and financial issues.
Value Line (Please note: This database is limited to 3 Users at a time) Comprehensive source of information and advice on approximately 1,700 stocks, more than 90 industries, the stock market, and the economy. Provides access to the Value Line Investment Survey, Small & Mid Cap Edition, Database Companies, Mutual Fund Survey, Daily Options Survey and The Value Line Special Situations Service and The Value Line Convertibles Survey.

Business Law

WestlawNext Simplify your starting point for legal research by combining plain language searching with West’s powerful WestSearch program to search across core content including cases; statutes and court rules; regulations; administrative decisions and guidance; trial court orders; secondary sources; forms; briefs; pleadings, motions, and memorandum; expert materials; jury verdicts and settlements; proposed and enacted legislation; and proposed and adopted regulations.

Database Tutorials

Using Databases


You can search for books & ebooks in Primo.


General Instructions: Finding Books Tutorial

Library of Congress Call Numbers

HB-HC         Economics
HD               Industries & Labor
HD 62.7        Small Business

HE                Transportation & Communication
HF                Commerce & Marketing
HF 5717       Business Communication & Writing

HG               Finance
HG 4001      Corporate Finance
HJ                Public Finance

KF 871         United States Commercial Law

Reference Books

Reference books are located in the short stacks in the center of the library. Need Help? Using an Online Encyclopedia

Market Research Books

The American marketplace : demographics and spending patternsEbook
Sourcebook of county demographicsREF HA 203 .S65
Best customers : demographics of consumer demandEbook
A To Z Guide To American Consumers : Quick Links To Free DemographicsREF HC 110.C6 R867
American generations : who they are and how they liveEbook
Household Spending : Who Spends How Much On WhatEbook
American attitudes : what Americans think about the issues that shape their lives Ebook
The Baby Boom: Americans Born 1946 To 1964Ebook
Generation X: Americans born 1965-1976Ebook
Older Americans A Changing MarketEbook
The Millennials : Americans born 1977 to 1994REF HC 110 C6 M555
Editor & Publisher Market GuideREF HF 5905 .E38
Wisconsin Manufacturers DirectoryREF HD 9720.3 .H3
Wisconsin Business Service DirectoryREF HD 9981.7.W6 W57

Company & Industry Research Books

Hoover’s Handbook of American BusinessREF HF 3010 .H66
International Directory Of Company HistoriesREF HD 2721 .I63
Market Share ReporterREF HF 5410 .M35
Black’s Law DictionaryREF KF156 .B53 2014
Business Plans HandbookREF HD62.7 .B865

Trying to determine if an article is published in a  peer- reviewed journal?

  1. Click on the journal title in the database record to open the journal’s page (you may have to click a more or show all link to see peer-reviewed status):

Journal page in database

2. Check the journal’s website for a description of the
editing process. This will also appear inside a paper issues or volumes of the journal.

editorial guidelines from the journal's website.

You can search for journal articles in Primo and library databases (see databases tab).

Click on the video and the CC icon for captions.

See Finding Journal Articles for instructions on finding and accessing electronic and print journal articles, including case studies.

Journal titles:

Journal titles inside databases will often have a box or link to “search within the publication”

Browzine Business & Economics Journals

Finding Journal Articles By Journal Title in Primo

  1. Open  Primo Journal Title Search
  2. Search for the Journal’s TitlePrimo Journal Title Search Box
  3. Click on the Journal in the search results.
  4. Search inside the journal for keywords on the journal page.

Search Inside this journal search box

Trade Magazine/Journal (definition): periodical with news, trends, and information for people working in a particular profession or skilled trade. 

Popular Newspapers & Magazine Titles

Bloomberg Businessweek
Advertising Age
Entrepreneur Magazine
Forbes Magazine
Fortune Magazine
Harvard Business Review
Inc. Magazine
Wall Street Journal
Washington Post
New York Times

Finding more titles In Databases

Databases to try for Trade magazines:

ABI/INFORM Collection
Advanced Search: Choose Trade Journal under Source type

Business Source Complete
Advanced Search: Choose Trade Publication under Publication Type

See the Business Databases Tool (PDF) for any easy reference on the reports available in different databases

Other Places to Find Company Report Online

The Annual Reports Library
List of websites to find annual reports online
SEC International Registered and Reporting Companies
EDGAR (Public Company Info Search Tool)
Biznar Search (Deep Web Search)

Consumer information & Demographics

Trends and Issues

Pew Research Center (Business & Labor)
A nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world

Nielsen Newswire (Markets and Finances)

International Market Analyses: Industry Reports Worldwide

SBDCnet: Small Business Snapshots
Brief market research reports from the official National Information Clearinghouse of the U.S. Small Business Administration.


US Patents Database
Google Patents Search

Company Reports: Financial & Annual

The Annual Reports Library
List of websites to find annual reports online
SEC International Registered and Reporting Companies
EDGAR (Public Company Info Search Tool)
Biznar Search (Deep Web Search)

Other Research Guides

Corporate Social Responsibility Guide (Rutgers)
Guide to SEC Filings (Thomson Research)
Business Plans Guide (Rutgers)
Small Business Association Business Guide
Understanding Types of Business Articles
Best Business Websites Guide (according to business librarians)

Professional Development

American Management Association (AMA) Resource Library
Free Management Library
PlanningShop: Major Trade Associations List

Census Business Builder
A tool using census data to help you decide where to put your new business based on consumer behavior and current businesses

Business citations usually use either Chicago Style or APA Style. Check with your instructor on the style you should use for your course.

UCLA Citing Business Sources (Chicago Style)
Boston University Citing Business Sources (Chicago, APA, & MLA)

Note: links are provided as informational sources only. The library does not check citations. Students can request help with citations through the CUW Writing Center


Video Tutorials

Click on the video and the CC icon for captions.

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