Subject Guides » Business Guide

Business Guide

Welcome to the Business Subject Guide.

Audience: CUW undergraduate business and MBA students

Help Available: please contact librarians with Ask a Librarian or on the Library Tab in the Portal (phone, email, chat)

How to Use: Click a tab for more information.

APA Citation Style Guide

You can search for books & ebooks in Primo.


General Instructions: Finding Books Tutorial

Library of Congress Call Numbers

Call numberSubject
HDIndustries & Labor
HD 62.7Small Business
HEIndustries & Labor
HFCommerce & Marketing
HF 5717Business Communication & Writing
HJPublic Finance
KF 871United States Commercial Law


Market Research Books

The American marketplace: demographics and spending patternsEbook
Sourcebook of county demographicsREF HA 203 .S65
Best customers : demographics of consumer demandEbook
A To Z Guide To American Consumers : Quick Links To Free DemographicsREF HC 110.C6 R867
American generations : who they are and how they liveEbook
Household Spending : Who Spends How Much On WhatEbook
American attitudes : what Americans think about the issues that shape their lives Ebook
The Baby Boom: Americans Born 1946 To 1964Ebook
Generation X: Americans born 1965-1976Ebook
Older Americans A Changing MarketEbook
The Millennials : Americans born 1977 to 1994REF HC 110 C6 M555
Editor & Publisher Market GuideREF HF 5905 .E38
Wisconsin Manufacturers DirectoryREF HD 9720.3 .H3
Wisconsin Business Service DirectoryREF HD 9981.7.W6 W57

Company & Industry Research Books

Hoover’s Handbook of American BusinessREF HF 3010 .H66
International Directory Of Company HistoriesREF HD 2721 .I63
Market Share ReporterREF HF 5410 .M35
Black’s Law DictionaryREF KF156 .B53 2014
Business Plans HandbookREF HD62.7 .B865

Trying to determine if an article is published in a  peer- reviewed journal?

  1. Click on the journal title in the database record to open the journal’s page (you may have to click a more or show all link to see peer-reviewed status):

Journal page in database

2. Check the journal’s website for a description of the
editing process. This will also appear inside a paper issues or volumes of the journal.

editorial guidelines from the journal's website.

You can search for journal articles in Primo and library databases (see databases tab).

Click on the video and the CC icon for captions.

See Finding Journal Articles for instructions on finding and accessing electronic and print journal articles.

Journal titles:

Journal titles inside databases will often have a box or link to “search within the publication” Browzine Business & Economics Journals

Finding Journal Articles By Journal Title in Primo

    1. Open  Primo Journal Title Search
    2. Search for the Journal’s Title
    3. Click on the Journal in the search results.
    4. Search inside the journal for keywords on the journal page.
Trade Magazine/Journal (definition): periodical with news, trends, and information for people working in a particular profession or skilled trade.

Popular Newspapers & Magazine Titles

Finding more titles In Databases

Databases to try for Trade magazines:

ABI/INFORM Collection Advanced Search: Choose Trade Journal under Source type

Business Source Complete Advanced Search: Choose Trade Publication under Publication Type

See: Which database has the report I need?

Other Places to Find Company Report Online

Business citations usually use either Chicago Style or APA Style. Check with your instructor on the style you should use for your course.

Note: links are provided as information sources only. The library does not check citations.

Students can request help with citations through the CUW Writing Center

Video Tutorials

Click on the video and the CC icon for captions.