Defining the Industry
Diversified companies do business in multiple industries or industry sectors. Some reports list a company’s primary industry (most income) and secondary industry (little income). Other resources and reports simply list all industry codes without distinction.
When identifying competitors for diversified companies, select competitors doing business in the specific market segment pertinent to your project.
Most databases will have a place to search by NAICS Code in the advanced search below the main search box.
Business Source Ultimate (EBSCOhost)
- Barnes Reports
- MarketLine Industry Profiles
- BMI Research Reports
You will be prompted for an email address to use First Research.
|Database||D&B Key Business Ratios in Mergent Intellect|
|Tip||Choose the SIC code from the drop-down, then click the link under Line of business to see the data|