Defining the Industry

A company’s industry affiliation is often defined by a government SIC or NAICS code.

Diversified companies do business in multiple industries or industry sectors. Some reports list a company’s primary industry (most income) and secondary industry (little income). Other resources and reports simply list all industry codes without distinction.

When identifying competitors for diversified companies, select competitors doing business in the specific market segment pertinent to your project.  

Industry Profiles

Most databases will have a place to search by NAICS Code in the advanced search below the main search box.

Business Source Ultimate (EBSCOhost)

  • Barnes Reports
  • MarketLine Industry Profiles
  • BMI Research Reports
use the industry profile publication type in business source complete

Business Databases (ProQuest)

use the industry report document type in Proquest databases

Mergent Intellect

You will be prompted for an email address to use First Research.

Click on first research on the Mergent Intellect Homepage.

Industry Ratios

DatabaseD&B Key Business Ratios in Mergent Intellect
TipChoose the SIC code from the drop-down, then click the link under Line of business to see the data